Live Lounge (10 marks)
Explain how and why producers of radio programmes target different audiences. Refer to the Radio 1 Live Lounge to support you answer. (10 marks) BBC Radio 1 has a primary target age group of 16-21, and a secondary target audience of 22-28, as well as all the other different age groups that are at the events (can be seen in Sam Smith's Live Lounge performance). They target different races, as seen in Sam Smith's Live Lounge performance, with a white performer and a majority black orchestra. This makes black people feel more connected to the show as if it were an all-white cast it wouldn't be inclusive to others at all. The performer is also gay, which would surely draw in more viewers and listeners from the LGBTQ+ etc. community.