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Showing posts from September, 2018

Bauer Media & History of the Press

Bauer Media Group is diversified media conglomerate because they own multiple different media brands, aimed at different target audiences. For example, they make magazines like 'Empire', for people who like movies, and they make a magazines like 'Mojo', for people who like rock music. The magazine industry is mostly owned by publishing companies, rather than the very large media conglomerates such as Disney, Amazon and Netflix that dominate film and television media worldwide. Most magazines are struggling in a competitive market so this media form (print) may be best managed by owners who specialise in the print medium. However , magazine publishing is globalised , like other media, with the most popular magazine brands (as measured by the National Readership Survey) in the hands of a few international companies . Conglomerates like Bauer and Hearst  Communications are still primarily print publishers  with  some associated television ...

Music Magazine Analysis

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Beyoncé - Female Dominance Chance The Rapper - Multi-Cultural Dominance Sam Smith - LGBTQ+ Dominance There are a range of different articles in the magazine. For example there is an article about someone called Paul Simon who is a featured article and tells the readers how he came from nothing. The other featured article is about a black man called Kamasi Washington who is a jazz artist. The language used is inspiring to show people who black artist can be famous. How might audiences interpret the same magazine very differently and how might these differences reflect both social and individual differences? Judging the front cover of 'Mojo' magazine, you would think that the magazine would be aimed at white males and no-one else. However, when going into the book, there are many black people and women in the magazine. The magazine even features a whole double-page spread on 'black lives matter'. This section of the magazine features a black a...

Front Cover Analysis

Front Cover Analysis ‘Mojo’ is a music magazine based on punk rock. ‘Top of the Pops’ is a music magazine based on pop music. Both magazines have a headline, masthead, puff, quotes and cover lines. Similarly, they are two very colourful magazine covers. However, ‘Mojo’ uses a faded, illusional style, replicating the effects of LSD. Whereas ‘Top of the Pops’ uses colour as it is targeted at a broader audience, and younger readers. Also, ‘Top of the Pops’ uses language where anyone could understand it. For example, as one of the cover lines, they call the segment of the magazine ‘cow pats, curries and cringes.’ Using ‘cow pat’ is going to show that this magazine is will be aimed at a younger, less mature, and less formal target buyers. One of the techniques used in the cover line is alliteration, which is the recurring use of the same letter at the beginning of two or more consecutive words. Another technique used is ‘the rule of three’. Three words are used to show emphasis in the v...

Mojo Media Language

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Codes and Conventions of a Music Magazine: - bold masthead - cover star or stars - puff - several cover lines - three main colours or shades - website - skyline - UPS - quote from cover star Codes and Conventions of Mojo Magazine (No. 1): - bold masthead  - cover star or stars - puff - several cover lines - (around) three main colours or shades - website - skyline - quote from cover star - contrast of dull colours and bright - no edit of the photograph taken - mid shot NO UPS The use of dull, grey, white and blue creates a strange contrast with the brightly coloured, yellow and pink font across the cover. This could represent a trademark of the artists style, as they may be known for his strange appearance. The background, most of the cover and the clothes of the artist are quite dull, as well his facial expression doesn't say much. However, the main cover line and puff is colourful and goes with the artists funky hair style. T...