Bauer Media & History of the Press
Bauer Media Group is diversified media conglomerate because they own multiple different media brands, aimed at different target audiences. For example, they make magazines like 'Empire', for people who like movies, and they make a magazines like 'Mojo', for people who like rock music. The magazine industry is mostly owned by publishing companies, rather than the very large media conglomerates such as Disney, Amazon and Netflix that dominate film and television media worldwide. Most magazines are struggling in a competitive market so this media form (print) may be best managed by owners who specialise in the print medium. However , magazine publishing is globalised , like other media, with the most popular magazine brands (as measured by the National Readership Survey) in the hands of a few international companies . Conglomerates like Bauer and Hearst Communications are still primarily print publishers with some associated television ...