Camerawork & Editing

Camerawork

- certain camera shots and angles will create meaning for the audience in music videos

Editing

- the music promo is a fast cut montage which images are impossible to see at first viewing, therefore watching it again and again
- there are music videos which use slow pace and gentler transitions to establish mood

How many shots on average in a music video?

It depends on the style and genre. Between one to hundreds.

How long do you think the average shot length is for a music video?

0.3 to 5 seconds... 5 seconds is quite long.

What could affect the length of a shot in a music video?

If there is a montage of extremely fast paced shots, then the audience will rematch to try and make sense of it. This will result in more views and more social interaction, leading to ore sales of the song.

Artist/Song: Taylor Swift - We Are Never Ever Getting Back Together

Direct Address: The Audience

Singing/Movement: Very Animated

Camera Movement: Tracking shot throughout the whole video, with a medium shot.

Editing: A new shot every approximately 15 seconds.

 

Artist/Song: Radiohead - No Surprises

Direct Address: The Audience

Singing/Movement: Slow and Still

Camera Movement: One still, close up shot throughout the whole song.

Editing: One shot throughout the whole video, dark background.

Comments

  1. JCoSS Media Dept30 January 2018 at 01:27

    Please get into the habit of embedding the appropriate music videos and writing in more detail!

    ReplyDelete

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