Music Video Conventions



Task 1: Which pop conventions feature in this music video?

- bright colours
- happy ending to the story
- some performance at the end
- sing-along

Task 2: Which genres does the video conform to?

- comedy: elephant on a unicycle
- adventure: from London to Africa

Task 3: According to Todorov, all stories have three parts...

- equilibrium: once united with his elephant-friends
- disruption: separation between the friends
- new equilibrium: reunited with his friends

Conventions of Music Videos

- videos may use linear narratives telling the story of the song of performance montages to draw attention to the song or the performers
- videos may use contrasting settings and associated lighting - location or studio or in performance, urban or rural, exotic or everyday, to match the style of music and the musicians image
- videos may use contrasting camerawork and editing to create a tone to match the song and the musician, by creating documentary style naturalism or a more styled performance
- videos may use only the music track as soundtrack or may add diegetic elements to help create a contained fictional world
- any other valid contrasting media language
- narratives
- costumes, facial expressions, props
- different camerawork and or editing
- representations
- bright lighting

•

Comments

  1. JCoSS Media Dept25 January 2018 at 01:21

    This has not been completed - you have missed the homework deadline.
    Please complete this ASAP.

    ReplyDelete
  2. JCoSS Media Dept30 January 2018 at 01:27

    You must title this blog post 'Music Video Conventions' and copy the conventions list from the powerpoint.

    ReplyDelete

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