Music Video Study

Little Mix

Formed in: 2011
Signed to: SYCO Music
Ages: 24-26
Ethnicity: Diverse

The Vamps

Formed in: 2012
Signed to: Island Records
Ages: 21-23
Ethnicity: All white

Demi Lovato

First major appearance: Camp Rock (2008)
Signed to: Safehouse Records
Age: 25
Ethnicity: White

Little Mix primary audience?

Little Mix's primary audience is younger girls.

The Vamps' primary audience?

The Vamps' primary audience is also younger to older girls.

Black Magic - Little Mix

Setting: High school
Editing: Quite fast-paced editing
Mise-en-scene: School setting featuring lots of teenagers
Narrative: Unpopular girls try to become popular
Represents women as: strong, yet they try to impress men
Represents men as: Equal to women
Intertextuality with: ...

Somebody to You - The Vamps ft Demi Lovato

Setting: Beach
Editing: Some sequences of both slow and fast-paced editing
Mise-en-scene: Lots of grils in a fun, beach and pool setting
Narrative: The Vamps try to get friendly with a group of girls
Represents women as: Equal to men
Represents men as: Heterosexual and masculine
Intertextuality with: Disney Channel

Little Mix targets a young female audience to aspire to, whereas The Vamps target a young female audience where they 'crush' on the band members, and buy more merchandise.

Comments

  1. JCoSS Media Dept7 February 2018 at 10:11

    You need to use the research that I provided you with for Little Mix and then complete the same level for The Vamps/Demi Lovato.
    With regards to the target audience section, you must elaborate. How do they target this audience?

    More detail please!

    ReplyDelete

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