10 Mark Questions

1. How do audiences use music videos to construct their identity?

In the Little Mix music video, the target audience are girls aged 12-16. Little Mix display multiple acts of confidence and power when they have transformed from geeky teenagers to popular students. If the audience had a preferred reading of this, it could influence girls changing personality traits and evolve into the 'cooler' outfit, as it is how Little Mix are portrayed in the media text. The video is more accepting as it includes a mixed-race band, followed by an Asian love-interest, who challenges his stereotype of being a technologically gifted student, to a popular kid. As well as the teacher challenging his stereotype of being a criminal because he's darker-skinned, to a school teacher. This video contrasts with The Vamps' video, as they have an all-white cost in the music video, however it is targeted at the same audience as Little Mix. This music video also promotes the 'male gaze' theory as it may encourage those who have a preferred reading of media texts, that girls should  'dress-to-impress'.


2. How do audiences use music videos to construct identity?

Audiences could use music videos to construct identity, as it is one of the elements of 'uses and gratifications' theory to seek it whilst consuming media texts. Little Mix's 'star image' is viewed during the second half of the 'Black Magic' video after the change into being popular kids, where they are seen wearing much more stylish and appealing clothes. This could construct the target audiences identity because the target audience is made up of girls aged 12-16, meaning at this young age it is more effective as they are still discovering themselves. The same idea can applied to the Vamps' music video for 'Somebody To You'. Within the video it displays girls trying to impress the band, perhaps with the help of their bodies and the clothes they wear. This could send the message to Thee vamps' young target audience that having a good body and wearing stylish, slightly-reealng clothes is how to impress boys.

Comments

  1. JCoSS Media Dept1 April 2018 at 10:16

    1. How do audiences use music videos to construct their identity?
    9/10
    A very strong answer, with media terminology used! Remember to always talk about both texts equally as you don't want to lose marks. Really good for Benji.

    2. How do audiences use music videos to construct identity?
    10/10

    You seem to have answered a similar question here, but again included lots of terminology and discussed the target audience well. Well done.

    The actual question was meant to be How does the audience interpret the representation within music videos? (10 marks). Ensure that you read all work carefully!

    ReplyDelete

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