BBC Radio

BBC Radio 4 Extra:
National radio station
Accessed via TV, computer, phone or MP3 player

Spire FM:
Local radio station
Accessed via the app, Amazon Echo products or Google Home products

BBC Wiltshire:
Local radio station
Accessed via computer

Local (Community):
Community stations serve geographic communities They broadcast content that is popular and relevant to a local, specific audience but is often overlooked by commercial or mass-media broadcasters. Community radio stations are operated, owned, and influenced by the communities they serve.

National: Radio stations available nationally (Capital Xtra, Classic FM, Heart)

Commercial: Commercial radio licences are awarded by Ofcom. They have large commercial stations typically reach the largest audience.

Commercial

šLarge commercial stations typically reach the largest audience.

šA single pre-recorded interview can kill many birds with one stone, as it will often be broadcast across a number of stations and many areas.

šNormally the interviews are edited down into sound bites, meaning the radio stations can select a short clip from a longer interview. The downside, however, is that the branding may be edited out too.

šLarger stations favour stories with celebrities

šSmaller stations tend to do longer interviews which are more in-depth and cover more of the research. The commercial radio approach usually shy's away from playing new artists 

šTo help them make decisions about which songs to play, stations work with labels and promoters to get a better idea of how a song/artist is going to be marketed

šThe more the exposure to the song, the more the station will be convinced that playing it will increase their ratings since it will be familiar to their listeners.

šAdverts are played 3 different times every hour. Advert during this show are relatable to what the target audience would in be interested in purchasing.

BBC

šBBC is much stricter when it comes to brand mentions

šBBCs are only allowed one brand mention during the course of an interview. It is likely that a guest will be cut off if a brand is mentioned more than a couple of times.

š BBC mid-mornings often do live chats which are great for brand mentions and you get much more air time than you do with a pre-recorded clip.  

š BBC Breakfast slots tend to be harder news stories, whilst mid-mornings tend to be more of a casual chat. 

šThe BBC believe in super serving the community with local news, guests and information

šStations are far more celebratory of new, upcoming artists

šThe BBC are fully aware that all commercial stations have commercials before the top of the hour and as a result, they play current chart song deliberately while adverts being played at this exact time. It makes the listener want to listen to a BBC show in comparison to commercial stations because most people would rather listen to music than news and boring commercials.

Radio One’s Live Lounge

Where and When is it broadcast?         BBC Radio 1 - Until recently, the studios were located in the basement of Yalding House (near to BBC Broadcasting House).         Weekdays (not every day, a few times a month)         Time: Everyday.         Where else can people access ‘The Live Lounge’?         Radio, YouTube and website.

Who presents the show?         Clara Amfo                 Past presenters:         Jo Whiley

Describe what happens in the usual format (e.g. not ones which take place at a star’s home / Maida Vale studios):         Popular music stars play acoustic, live versions of their and covers of other people's         songs.

Watch a selection of BRITISH artists performing in the Live Lounge         Write down some conventions of the Live Lounge:                      Very classy clothing           Quite dark lighting           Mostly acoustic instruments

Does the Live Lounge an example of ‘convergent’ media? ie. Does it have any products other than itself such as a magazine or stage show?         It doesn't show many other products as BBC do not profit from product placement         Explain why audiences may want to spend money on this product:         Because if their favourite artists have it than they start a trend and people think it's cool to have.

Go on to the Live Lounge webpage. Draw and analyse the Live Lounge logo:                Describe how audiences may be attracted to the webpage because of its design: