Reception Theory

Audience  Demographics - Little Mix

Age: 12-16
Spending power: parents
Ethnicity: mixed
Location: UK
Race: all

Audience Demographics - The Vamps

Age: 12-16
Spending power: parents
Ethnicity: mixed
Location: UK and USA
Race: all

Audience Interpretations - Little Mix

Some people who are inspired by Little Mix cannot afford clothes they wear or merchandise. It can send a bad message as they girls may feel they have to dress to impress boys. Popular kids are portrayed as bullies and nerds are portrayed as loners.

Audience Interpretations - The Vamps

Some girls inspired by the music video feel like they need a good body image to impress boys and maybe boys will only like you for your body

Preferred Reading: audiences accept the intended messages from the media producer

Negotiated Reading: audiences partly accept, partly reject the messages intended by the producer

Oppositional reading: audiences completely reject the messages intended by the producer


Little Mix:
- directed at 12-16
- inspired by Little Mix - confidence and power
- geek to popular - change in personality and appearance

The Vamps:
- having fun
- girls dress to impress
- body image
- all heterosexual

Comments

  1. JCoSS Media Dept1 April 2018 at 10:09

    Good work here. To help you further, embed the table we created as a class about the different audience interpretations.

    ReplyDelete

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