Music by Benji Michael

1. How can magazines be aimed at a range of audiences? (for example, MOJO is aimed at a range of audience e.g. a more niche, older, predominantly male audience with an average age of 41) (5 marks) Most magazines are aimed at a type of audience. For example, MOJO is for people who take interest in rock music. MOJO use cover stars such as Pink Floyd and Sex Pistols, to attract rock music consumers. The most common personnel used on MOJO front covers are white men. This is because the magazine is aimed at an audience of white men, and MOJO does this by including these artists on the cover. The rock culture is mainly for older, white men, and including older, white men in the magazine will attract more buyers. This can come under uses and gratifications theory, as one reason why people consume media, is to relate to others. 2. State one audience category that is more likely to read MOJO (go into detail about demographic and NRS) (5 marks) One audience category that is more likely to ...

IPSO Who are they? IPSO stands for Independent Press Standards Organisation. They were founded in 2014, following the windup of the Press Complaints Commission - the main regulator of the press in the UK since 1990. What do they do? IPSO make sure newspapers and magazines follow the 'editor's code'. They also investigate complaints about magazines and newspapers that may breach the 'editor's code'. IPSO basically make sure newspapers and magazines content is necessary, appropriate and inclusive for everyone. (especially those who the magazines target). What options does the website (www.ipso.co.uk) have? The website has a page where people can learn about what IPSO do. It explains to people their duties around making sure newspapers and magazines are safe for the public. The 'monitoring' section describes IPSO's commitments, including annual statements and report, standards investigations and engagements.

MOJO Magazine Target Audience 'MOJO' is a serious 'classic rock' magazine that targets an upmarket and mature audience, reflecting the context of the economic power of the 'baby boomer' generation. They were the first generation to have disposable income post war, meaning they're able to enjoy buying music  and going to concerts and festivals. In terms of media industries, 'MOJO' is good example of diversification. This product has clear audience address - engaging the passion of music fans who consider themselves sophisticated - this s reflected in a consistent media language house style. Majority Buyers: - 83.5% are male - 65.1% are ages 39-55 (mean age of 41) - 72% are of a social class of 'ABC1' - aimed at serious music fans - keep loyal to their brands

Magazines receive revenue from: - circulation (cover price - Mojo is now £5.50) - advertising (in Mojo, mostly live or recorded music, with some fashion advertising) - mass advertising - cross-promotion from other Bauer brands like Empire - sponsored content and product placement, for example, 'Mojo listens to music from Roksan equipment' How do they use different funding models to generate income: Product placement: when a product is advertised to the audience by being placed in a media, product in exchange for money Bauer Media is a German conglomerate. Nowadays magazine publishing is in the hands of a few international companies, which is an example of globalisation. Globalisation: the process whereby institutions increasingly operate on a worldwide scale. Magazine: BBC Gardeners' World Owner: Hubert Burda Media Business: German magazine publisher Mojo Magazine Advertisements: - HMV selling records that appeal to the target audience, despite being ...

Ownership The magazine industry is mostly owned by publishing companies, rather than the very large media conglomerates such as Disney, Amazon and Netflix that dominate film and television media worldwide. Most magazines are struggling in a competitive market so this media form (print) may be best managed by owners who specialise in the print medium. However, magazine publishing is globalised, like other media, with the most popular magazine brands (as measured by the National Readership Survey) in the hands of a few international companies. Paid-for magazines with a readership over 1 million in the UK, in order of readership : • What’s on TV - Time Inc - US magazine publisher • Radio Times - Hubert Burda Media - German magazine publisher • TV Choice - Bauer Media - German media conglomerate: magazines, radio and music television • Take a Break - Bauer Media • Good Housekeeping - Hearst Communications - US media conglomerate: newspapers, magazines, local...