NRS

Ownership
The magazine industry is mostly owned by publishing companies, rather than the very large media conglomerates such as Disney, Amazon and Netflix that dominate film and television media worldwide.
Most magazines are struggling in a competitive market so this media form (print) may be best managed by owners who specialise in the print medium.

However, magazine publishing is globalised, like other media, with the most popular magazine brands (as measured by the National Readership Survey) in the hands of a few international companies.

Paid-for magazines with a readership over 1 million in the UK, in order of readership:
• What’s on TV - Time Inc - US magazine publisher
• Radio Times - Hubert Burda Media - German magazine publisher
• TV Choice - Bauer Media - German media conglomerate: magazines, radio and music
television
• Take a Break - Bauer Media
• Good Housekeeping - Hearst Communications - US media conglomerate: newspapers,
magazines, local radio and cable television
• Cosmopolitan - Hearst Communications
• BBC Gardeners’ World - Hubert Burda Media

How are magazine audiences categorised?

Magazine audiences are categorised by class, age and gender. 
How is readership and consumption measured?

The measurements used are:

  • Frequency of reading
  • Source of copy
  • Time spent reading
  • Readership accumulation over time

How audiences are identified?

Audiences are identified by their social classes (ABC1 and C2DE), ages 15-34 and 35+ and gender of men and women. 

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