Media Revenue

Magazines receive revenue from:
- circulation (cover price - Mojo is now £5.50)
- advertising (in Mojo, mostly live or recorded music, with some fashion advertising)
- mass advertising
- cross-promotion from other Bauer brands like Empire
- sponsored content and product placement, for example, 'Mojo listens to music from Roksan equipment'

How do they use different funding models to generate income:

Product placement: when a product is advertised to the audience by being placed in a media, product in exchange for money

Bauer Media is a German conglomerate. Nowadays magazine publishing is in the hands of a few international companies, which is an example of globalisation.

 Globalisation: the process whereby institutions increasingly operate on a worldwide scale.

 Magazine: BBC Gardeners' World
Owner: Hubert Burda Media
Business: German magazine publisher

Mojo Magazine
Advertisements:
- HMV selling records that appeal to the target audience, despite being known for having
- Planet Rock

What are the advertisements?

Advertisements in 'MOJO' include HMV recommending records that appeal to the target audience, despite being known for selling products to a wide variety of audiences. It also advertises Planet Rock, and gives cross-promotion with 'Empire', another magazine, based on movies, by Bauer.

 Is there any product placement?

 Product placement in this issue of 'MOJO' includes a man wearing a shirt with 'The Punisher's' logo, advertising the show, by Marvel Studios, Disney and Netflix.

 Is the media product selling itself to its audience?

http://www.mojo4music.com

 What's online?
What's available to audience?
How does it engage with different people?
Who does it target?
What's the advantage of having this platform?

Comments

  1. JCoSS Media Dept27 October 2018 at 08:24

    Benji, this has not been completed. Please do so ASAP and respond below so that I know you've completed it.

    Miss Crader

    ReplyDelete

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