Mojo Target Audience

MOJO Magazine Target Audience

'MOJO' is a serious 'classic rock' magazine that targets an upmarket and mature audience, reflecting the context of the economic power of the 'baby boomer' generation. They were the first generation to have disposable income post war, meaning they're able to enjoy buying music  and going to concerts and festivals. In terms of media industries, 'MOJO' is good example of diversification. This product has clear audience address - engaging the passion of music fans who consider themselves sophisticated - this s reflected in a consistent media language house style.

Majority Buyers:
- 83.5% are male
- 65.1% are ages 39-55 (mean age of 41)
- 72% are of a social class of 'ABC1'
- aimed at serious music fans
- keep loyal to their brands


Comments

  1. JCoSS Media Dept27 October 2018 at 08:10

    Ensure that you know exactly who the target audience are for MOJO magazine. Where you've written the demographic, this is key information.
    Revise over this!!

    ReplyDelete

Post a Comment

Popular posts from this blog

Goodwin's Theory Uptown Funk

Image
In what ways can Goodwin's theory of music videos be applied to... 'Mark Ronson - Uptown Funk ft. Bruno Mars'? Goodwin's theory includes different elements of the way music videos are designed. One of these elements includes lyrics and visuals. 'Uptown Funk' is a performance based music videos, as the video displays both artists performing the song. There are links between the lyrics and the visuals, including Bruno Mars and his group putting their hand out to say 'stop' when the music breaks. This gives us a sense of a more unique type of music video as parts like these stand out to those watching.
Read more

Introduction to Sex Pistols and Pink Floyd

Image
Sex Pistols 'Sex Pistols' were an English punk-rock band from the 1970s from London. They were influential in the uprising of punk-rock and inspired many other people to make punk-rock music. The band consists of Sid Vicious, Steve Jones, Paul Cook, John Lydon and Glen Matlock. Some regard 'Sex Pistols' as one of the most influential bands in the history of pop music. 'Sex Pistols' have been signed to record labels such as Warner Bros., Universal and Virgin. Some of the band members were working-class citizens. Punk Rock Punk rock is a mix between rock music and punky culture. It is very loud and 'out-of-control'. The bands tend to be all male. Punk-rockers usually wear dark eye-make-up and a lot of shirts and jackets without sleeves and jeans. They are most noticeable when they have an iconic mohawk as their hairstyle. Usually the music is loud, fast-paced and the musicians go crazy when they performs. Smoke and fire connotes with punk-rock...
Read more