Music by Benji Michael

Intertextuality When one media text refers to another. Example: Gentlemen Prefer Blondes - Film - (1953) Madonna - Material Girl - Song - (1986) Clueless - Film - (1995) Iggy Azalea ft. Charli XCX - Song - (2014) The trailer for 'The World is Not Enough', has intertextuality references from Robbie Williams' song 'Millennium' as there is a countdown at the beginning of the song to the new 'Millennium'.

Elements of Goodwin's Theory 1. Music videos demonstrate genre characters. 2. There is a relationship between lyrics and visuals. 3. There is a relationship between music and visuals. 4. The demands of the record label will include the need for lots of close ups of the artist may develop motifs which reoccur across their work. 5. There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body. 6. There is often intertextual reference. STORMZY - BIG FOR YOUR BOOTS 1. Identify the genre of music: Grime 2. Identify the pace of the song and if the video has a narrative: There is a fast pace, but there is no narrative. 3. Identify if it's a one-shot music video or if it uses editing: The music video uses a lot of editing. 4. List the shot durations of the first 15 seconds of the video: Shot 1: 4 seconds Shot 2: 1 second Shot 3: 2 seconds Shot 4: 1 second Shot 5: 2 seconds Shot 6: 1 second Shot 7: 1 second Sh...

Camerawork - certain camera shots and angles will create meaning for the audience in music videos Editing - the music promo is a fast cut montage which images are impossible to see at first viewing, therefore watching it again and again - there are music videos which use slow pace and gentler transitions to establish mood How many shots on average in a music video? It depends on the style and genre. Between one to hundreds. How long do you think the average shot length is for a music video? 0.3 to 5 seconds... 5 seconds is quite long. What could affect the length of a shot in a music video? If there is a montage of extremely fast paced shots, then the audience will rematch to try and make sense of it. This will result in more views and more social interaction, leading to ore sales of the song. Artist/Song: Taylor Swift - We Are Never Ever Getting Back Together Direct Address: The Audience Singing/Movement: Very Animated Camera Movement: Tracking shot ...

In what ways can Goodwin's theory of music videos be applied to... 'Mark Ronson - Uptown Funk ft. Bruno Mars'? Goodwin's theory includes different elements of the way music videos are designed. One of these elements includes lyrics and visuals. 'Uptown Funk' is a performance based music videos, as the video displays both artists performing the song. There are links between the lyrics and the visuals, including Bruno Mars and his group putting their hand out to say 'stop' when the music breaks. This gives us a sense of a more unique type of music video as parts like these stand out to those watching.

When did music videos start? When cinema was developed, there was an opportunity to put songs into music. The first music video considered is 'Subterranean Homesick Blues' by Bob Dylan, from a film. In the 1970s, music producers realised music television could be used to promote their artists. These often replaced live performances. In 1975, Queen released the music video for 'Bohemian Rhapsody', which innovated music videos. In 1983, Michael Jackson released 'Thriller', a 14 minute music video. It was shown in many cinemas during it's release. This led to Michael Jackson taking acting roles in films including 'Arachnophobia'.

Task 1: Which pop conventions feature in this music video? - bright colours - happy ending to the story - some performance at the end - sing-along Task 2: Which genres does the video conform to? - comedy: elephant on a unicycle - adventure: from London to Africa Task 3: According to Todorov, all stories have three parts... - equilibrium: once united with his elephant-friends - disruption: separation between the friends - new equilibrium: reunited with his friends Conventions of Music Videos - videos may use linear narratives telling the story of the song of performance montages to draw attention to the song or the performers - videos may use contrasting settings and associated lighting - location or studio or in performance, urban or rural, exotic or everyday, to match the style of music and the musicians image - videos may use contrasting camerawork and editing to create a tone to match the song and the musician, by creating documentary style naturalism or a...

Purpose of Music Videos - promotes an image of an artist - helps create a 'star image'  for new performers - develops images for more established artists - entertains an audience - iconography indicates genre of music and style Different Styles Performance: Close ups of the performer, direct addresses to engage the audience, different outfits Narrative: A story is created , sometimes the lyrics don't match the visuals at all. The artist doesn't feature at all, there are just actors. Conceptual: They are based around an idea or image Narrative: A story where an elephant attempts to reunite with his best friends after unfortunate separation. Performance: DJ Khaled, Justin Bieber, Quavo, Chance the Rapper and Lil' Wayne sing and dance throughout their song. Conceptual: An idea that maybe the way Coldplay perform is similar to the way chimpanzees move.