Music by Benji Michael

š Kayleigh a 25-year-old female who lives in the mainstream of British popular culture, loves eating, drinking and holidays aboard. She is permanently based in the local area, and enjoys what her town has to offer in terms of socialising. She doesn’t like to discuss politics or serious issues with her friends and family, she’s more interested in pop culture and celebrities. š She loves to spend money – mainly on clothes, music, magazines, DVDs and other products she’s seen advertised. Kayleigh is a family driven individual, maybe with young children. She has a passion for TV.   š It is important that Heart FM is not a female brand. Nothing should alienate male audiences. Jamal is a 45-year-old taxidermist who doesn't specify their gender. Jamal lives in the white cliffs of Dover dover near a graveyard. Jamal is black, asian and ginger. He loves listening to BBC Radio One and 1Xtra. He enjoys feeding bread to the ducks whilst listening on his Nokia Lumia 5...

BBC Radio 4 Extra: National radio station Accessed via TV, computer, phone or MP3 player Spire FM: Local radio station Accessed via the app, Amazon Echo products or Google Home products BBC Wiltshire: Local radio station Accessed via computer Local (Community): Community stations serve geographic communities They broadcast content that is popular and relevant to a local, specific audience but is often overlooked by commercial or mass-media broadcasters. Community radio stations are operated, owned, and influenced by the communities they serve. National: Radio stations available nationally (Capital Xtra, Classic FM, Heart) Commercial: Commercial radio licences are awarded by Ofcom. They have large commercial stations typically reach the largest audience. Commercial šLarge commercial stations typically reach the largest audience. šA single pre-recorded interview can kill many birds with one stone, as it will often be broadcast across a number of stations and man...

Audience  Demographics - Little Mix Age: 12-16 Spending power: parents Ethnicity: mixed Location: UK Race: all Audience Demographics - The Vamps Age: 12-16 Spending power: parents Ethnicity: mixed Location: UK and USA Race: all Audience Interpretations - Little Mix Some people who are inspired by Little Mix cannot afford clothes they wear or merchandise. It can send a bad message as they girls may feel they have to dress to impress boys. Popular kids are portrayed as bullies and nerds are portrayed as loners. Audience Interpretations - The Vamps Some girls inspired by the music video feel like they need a good body image to impress boys and maybe boys will only like you for your body Preferred Reading: audiences accept the intended messages from the media producer Negotiated Reading: audiences partly accept, partly reject the messages intended by the producer Oppositional reading: audiences completely reject the messages intended by the producer Little Mi...

1. How do audiences use music videos to construct their identity? In the Little Mix music video, the target audience are girls aged 12-16. Little Mix display multiple acts of confidence and power when they have transformed from geeky teenagers to popular students. If the audience had a preferred reading of this, it could influence girls changing personality traits and evolve into the 'cooler' outfit, as it is how Little Mix are portrayed in the media text. The video is more accepting as it includes a mixed-race band, followed by an Asian love-interest, who challenges his stereotype of being a technologically gifted student, to a popular kid. As well as the teacher challenging his stereotype of being a criminal because he's darker-skinned, to a school teacher. This video contrasts with The Vamps' video, as they have an all-white cost in the music video, however it is targeted at the same audience as Little Mix. This music video also promotes the 'male gaze' the...

·      Timeline of entire episode. Main sections: British artist and content promoting British music, interviews, news    1.   Introduction from the presenter, Clara Amfo.    2.   Sam Smith sings his first song.    3.   Sam Smith sings his second song, more upbeat.    4.   Sam Smith gives thanks to the audience and introduces his band.    5.   Sam Smith sings his third song, from his first album.    6.   Sam Smith sings his fourth song, a cover.    7.   Sam Smith sings his fifth song.    8.   Sam Smith introduces a song very special to him, which kick-started his career.    9.   Sam Smith sings his sixth song. ·      How is the episode constructed? Why? After the host has introduced the show, the artist takes centre on the stage, ...

Introduction Radio has evolved dramatically since the first broadcasts in the 1920s . As a media industry it was dominated by the BBC until the 1960s when pirate radio stations became popular with young people. This popularity would pave the way for commercial radio to establish itself and allow the industry to develop. Modern radio is available in various forms:             BBC Radio : national stations include Radio 1,2,3,4, 5 live and 6 Music. The BBC also has over 50 regional radio stations broadcasting throughout the UK . All these stations operate under the conditions of the Royal Charter and don't carry adverts because they are funded by the licence fee .             Commercial and Independent Radio : stations include Classic FM and Absolute. These stations are funded by advertising .          ...