Music by Benji Michael

How far do you agree that the two videos you have studied are conventional for the genre? (POP) Technical conventions: Band shots, whole band shots and performance clips. Shadows, mise-en-scene reflects the atmosphere, equal division of shots upon band members. Bright lighting to show they're in the spotlight. High and low angles. Special lighting effects. Make the audience feel superior/ inferior and the artist feel superior/ inferior. Close-ups to show what they're wearing so people will want to buy it. Animation. Performance clips and band shots Fast-pace of editing  Mainly straight cuts Bright lighting High/low angles Bright colours against black and white background Panning Editing to reflect pace of music Special lighting effects High lighting Equal division of shots upon band members Whole band shots No real sound effects Dubbed sound Zooming out Shadows Mise-en-scene reflects atmosphere How far do you agree that the two vide...

Representation of Little Mix Little Mix Little Mix as stereotypical geeks - Age: 17-19 - Gender: Female - Costume: Unattractive - Race: White, black, mixed-race Little Mix as stereotypical popular girls - Age: 17-19 - Gender: Female - Costume: Attractive - Race: White, black, mixed-race Male geek character - Age: 17-19 - Gender: Male - Costume: Button-down shirt, glasses - Race: White Male popular character: - Age: 17-19 - Gender: Male - Costume: Cool - Race: White-asian Female popular character: - Age: 17-19 - Gender: Female - Costume: Attractive - Race: White Male teacher character: - Age: 55+ - Gender: Male - Costume: Casual, old-fashioned - Race: Brown The Vamps The Vamps - Age: 21 - Gender: Male - Costume: Casual, appropriate to weather - Race: White Demi Lovato - Age: 21 - Gender: Female - Costume: Casual - Race: White Girls - Age: 21 - Gender: Female - Costume: Casual - Ra...

How far do you agree that the two videos you have studied are conventional for the genre? (Pop) From viewing Little Mix's 'Black Magic', it is evident to see many pop conventions. An example of this is the wide shot of Little Mix walking down the corridors lined up. The effect of this is having Little Mix being portrayed as a group and the center of attention which promotes a star image, a good way of showing the audience the togetherness of the group. This is good for the record label as it makes the band more iconic. Additionally, within The Vamps' music video, 'Somebody to You', bright lighting, colours and the mise-en-scene reflects the atmosphere, which is conventional to pop music. An example of this is the beach setting in the music video, where the natural light and water setting collide. The effect of this shows the audience that The Vamps' are an upbeat fun teenage group. This can make them very likeable and popular. Overall, I would agree t...

Explain how 'Little Mix - Black Magic' music video uses Media Language  (15 marks) Media language is the way in which a media text is shown to the audience. An element of media language is how the narrative is portrayed. The narrative is the story in the music video. The narrative of the video portrays four unpopular high school girls who become popular through the use of a magic recipe which also gives them superhuman powers. Another way media language is use through the video is the setting. The setting is where the narrative of the story takes place. The setting of this music video is throughout a high-school, which has an American theme to it. The high-school setting makes the characters make more sense, as there are different personalities portrayed in the video, which makes it all-the-more relatable. Camera shots were key in the music video. It is essential for a record label to promote their artists as in the end it leads to more money-making. Having wide shots of t...

Music videos demonstrate genre characteristics: - uses teenage characters as it is aimed at teenagers who can relate - shots of the group singing and acting out some lyrics is common in pop videos - on-trend, fashionable clothing worn will be idolized by the audience - after the transformation the group becomes cool which is a characteristic of the pop genre - shots of both the whole band and it's individual members continue the pop theme There is a relationship between lyrics and visuals. The lyrics are represented with images: - the video follows a story about unpopular girls who find a magic recipe and then become attractive - as it follows a narrative, it makes the relationship between the lyrics and visuals more discrete There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music: - the music video uses the beat of the music to reflect the atmosphere of the visuals - the group's movements ma...

Any representation is a mixture of: 1. The thing itself. 2. The opinions of the people constructing the representation. 3. The reaction of the individual to the representation. 4. The context of the society in which the representation is taking place. e.g. Jay-Z used to be a very intimidating, moody figure. Now he's known as the family-man. Before: After: Star Image: A star's image becomes a readily recognised sign that is used in many different media forms. Stars can use the fact that their image has meaning by allowing it to be used for advertising purposes. A pop star is a manufactured image and does not correlate to person's personality behind the image.

Little Mix Formed in: 2011 Signed to: SYCO Music Ages: 24-26 Ethnicity: Diverse The Vamps Formed in: 2012 Signed to: Island Records Ages: 21-23 Ethnicity: All white Demi Lovato First major appearance: Camp Rock (2008) Signed to: Safehouse Records Age: 25 Ethnicity: White Little Mix primary audience? Little Mix's primary audience is younger girls. The Vamps' primary audience? The Vamps' primary audience is also younger to older girls. Black Magic - Little Mix Setting: High school Editing: Quite fast-paced editing Mise-en-scene: School setting featuring lots of teenagers Narrative: Unpopular girls try to become popular Represents women as: strong, yet they try to impress men Represents men as: Equal to women Intertextuality with: ... Somebody to You - The Vamps ft Demi Lovato Setting: Beach Editing: Some sequences of both slow and fast-paced editing Mise-en-scene: Lots of grils in a fun, beach and pool set...

Male Gaze Theory written by Laura Mulvey 1975 All media products (film, TV, magazine, video games etc.) are made for heterosexual males. Women's costumes are often tighter, shorter and more revealing. Uses and Gratifications Theory Information: to learn about the world we live in Personal relationships: talking points Personal identity: to identify with a star Entertainment: to fill time/ escape from normal life Little Mix vs The Vamps ft. Demi Lovato More engaging video? The Vamps because it had familiar personnel in the video. There was quite fast editing so it didn't get boring and there was vivid colours in the setting. They also played football as well which is relatable. Little Mix for me wasn't as engaging as it targeted a young female audience. Do they relate to Goodwin's theory? The Vamps' song is intertextual towards Disney Channel as it especially includes former actors from previous shows on popular kids' shows. This ...